Our Purpose Driven Vision | Phaneuf
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Our Purpose Driven Vision

Business Purpose

Honoring Loss ~ Celebrating Life

Our Business Purpose must be known, owned, and reflected by everyone. Everything we do should reflect our business purpose. It is the motivational force behind the “Why” we do what we do every day.

  • Our Culture Values create the environment and behaviors that guide and support our business purpose.
  • Our Core Competencies provide the expertise to make our business purpose feasible.
  • Our Mission directs what we do and who we do it for in order to carry out our business purpose.
  • Our Vision ensures our business purpose will actualized for future generations.

Culture Values

Our Culture Values create the environment and behaviors that guide and support our business purpose.  All our business decisions must be aligned with our culture values.  Our Work Systems’ processes and procedures must be thoughtfully reinforced by our culture values.  By ensuring our people are “culture carriers”, everything else will fall into place.

  • Passionate
  • Humble
  • Authentic
  • Nice
  • Empowered
  • Unconventional
  • Fun

Core Competencies

Our Core Competencies provide the expertise to make our business purpose feasible. These competencies are what allow us to be a world-class funeral and cremation service provider. Our competencies are the engine that powers and flows through each of our work systems. They cause us to be unique and are difficult to replicate so should never be outsourced.

  • Securing future business
  • Integrating best practices from inside and outside the industry
  • Identifying, creating and capturing new, emerging, and unmet needs in the marketplace
  • Developing high-performance management work system and supporting processes, procedures and metrics
  • Focusing and directing our resources on providing fanatic levels of customer service
  • Promulgating the Phaneuf brand

Mission

Our Mission directs what we do and who we do it for in order to carry out our business purpose. Our Mission defines the action steps needed to continually move closer towards our vision.  Each mission statement is aligned with one of our work systems and is measured using key performance indicators.

Operations: Provide world-class service levels throughout all operations processes.

Sales: Optimize funeral and cremation services while creating the most meaningful experiences and ceremonies for our client families.

Marketing: Cultivate top of mind brand awareness and develop lasting connections in our communities.

Voice of the Customer: Systemically and systematically indentify, capture and analyze the voice of the customer and take action.

Resources: Deploy and leverage the resources to support our key work systems.

Management: Manage the alignment of our purpose driven vision model for our stakeholders.

Vision

Our vision is “Thrive to be the regional service provider of choice by disrupting and redefining the death care industry”.  Our Vision ensures our business purpose will be actualized for future generations